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Metricool receives a €5m investment round from Axon for international expansion

Metricool, a Software as a Service (SaaS), a global benchmark for analysing, planning, managing and measuring the success of digital content, has announced a €5m investment from consulting and investment firm Axon.

Metricool, founded in 2016 by Juan Pablo Tejela and Laura Montells, currently has a team of 45 people, has a tool that connects all types of social networks and platforms in an easy and automated way. Marketed under a freemium format, it currently has more than one million users, close to 20,000 paying customers and annual recurring revenue (ARR) of more than €5m with an annual net growth of more than 80%. This transaction will allow Metricool to accelerate its growth and international expansion plan (where it already accounts for more than 50% of its revenues), strengthen its sales team and continue product development.

Social media and platform content management tools address an estimated potential market of $44bn, with a current penetration of less than 1%, according to industry company estimates. The continued growth of platforms due to the increased use of social media will increase the potential market to $100bn by 2025. As a result, any business with a social media presence will need a tool like Metricool to manage its content.

This is Axon’s seventh transaction this year, following its direct investment strategy in innovative companies with extraordinary founders, high growth and maximum capital efficiency. The investment has been made from the Axon Innovation Growth IV Fund, the vehicle focused on European scale-up companies, which is also invested in companies such as Libelium, Embention or Dogfy Diet.

This is the fourth investment of the Axon ISETEC V fund, which was launched in 2022 to invest in European alternative markets with a venture capital approach.

Founded in 2000 by Francesco Martorella and Fulvio Botto, Pattern Group has been led by CEO Luca Sburlati, since 2012. The company is a key partner for the most prestigious luxury houses globally with renowned premium brands. Pattern has seen exponential growth, with revenues increasing from less than 4 million EUR in 2008 to nearly 100 million EUR last year.

So far Metricool has been able to find the right fit between product and market in different countries reaching 20.000 recurring customers. Now we have decided to add a great partner for the next stage of Metricool’s journey, scaling everything we have learned. With Axon’s support, Metricool will be able to reach many more people in many more countries to gain a strong foothold in the market.

Juan Pablo Tejela, founder at Metricool

We are excited to join a team like Metricool, which without external funding has managed to develop and position a tool at an international level that is helping thousands of small businesses to improve their digital positioning. Few companies in the B2B software sector manage to be so capital efficient to achieve such a relevant level of ARR without external investment. We look forward to bringing our knowledge and experience to take the company to the next level.

Iván Feito, head of direct investment at Axon

About Metricool
Metricool is a SaaS tool to analyse, manage and monitor the success of all digital content. It offers everything you need to manage your digital strategy in one place, from web and blog content analytics, metrics and social media planning to conducting competitive research and online ad management analysis.

About Axon
Axon is a global investment and consulting firm with a focus on technology and innovation. The company has 90 professionals covering Europe, the Americas and MENA. Axon was listed on the Madrid Stock Exchange (BME Growth) with a share price of €19.10.